Three ordering modes
- Per-card: legacy. Procurement-heavy and impossible to audit at scale.
- Bulk: one CSV, one invoice, one batch delivery. Standard for HR moments (year-end, anniversaries).
- API: each event in your system triggers a send. Standard for sales SPIFFs, research incentives, marketing trigger sends.
What to watch for in pricing
- All-in cost per €100 reward in EUR, USD and your top emerging-market currency
- FX spread on cross-currency sends — a 'free platform' with a 3% spread is more expensive than a 1% explicit fee
- Whether unredeemed value (breakage) returns to you
- Minimum batch sizes — some vendors gate API access on volume
Frequently asked questions
How big does a batch need to be?
With gift.cards there is no minimum — you can send one card or one million. Bulk is just a delivery format, not a pricing tier.
Can I send a bulk batch across multiple countries?
Yes. One CSV, mixed currencies and mixed brands. Each recipient gets a locally relevant card; you get one consolidated invoice.
Do bulk orders qualify for tax-free treatment?
The bulk nature does not change the tax treatment of the individual cards. Each card is evaluated under its local rules (Sachbezug, WKR, URSSAF, trivial benefits, IRS).