Brand · for business

VVV cadeaukaart gift cards for business

The Dutch multi-store classic. 25,000+ acceptance points, WKR-friendly.

Closed-loopMulti-store choice cardLast verified: 20 June 2026

About the card

The VVV cadeaukaart is the best-known multi-store gift card in the Netherlands. The recipient picks where to spend it across 25,000+ acceptance points covering retail, hospitality and experiences.

Because every onward redemption is at a single closed-loop merchant, the card stays in-kind for tax purposes — it qualifies for the WKR vrije ruimte and is widely used for kleine geschenken to clients.

On gift.cards you can issue VVV in any face value, send individually or in bulk, and deliver via email, link or API.

Where teams use it

  • Employee birthdays and work anniversaries
  • Spot bonuses and peer-to-peer recognition
  • Client thank-you and relationship moments
  • Research, panel and survey incentives
  • Sales SPIFFs and channel-partner rewards

Tax compliance by market

How this card sits inside each country's framework. General information, not tax advice — confirm with your accountant for material program volumes.

Germany
Not in market
Sachbezug · § 8 EStG · €50 / month

Dutch-only acceptance network.

Netherlands
Compliant
WKR vrije ruimte + kleine geschenkenregeling

In-kind multi-store card, fits WKR vrije ruimte and kleine geschenkenregeling (€227 limit for clients in 2026).

France
Not in market
URSSAF chèque cadeau · €200 per event

Dutch-only acceptance network.

United Kingdom
Not in market
Trivial benefits · £50 per gift

Dutch-only acceptance network.

United States
Not in market
Cash-equivalent fringe benefit · W-2

Dutch-only acceptance network.

General information about gift card tax frameworks. Not tax advice; confirm with your accountant for material program volumes.

How to order in bulk

On gift.cards you only pay the face value — there are no platform or setup fees.

  • Free self-serve account, no setup or platform fee — you only pay the face value
  • Send individual cards, bulk CSV batches, or trigger sends via REST API
  • One consolidated invoice per program; per-program reporting for finance
  • Whitelabel redemption page on your own brand

Frequently asked questions

Bij hoeveel winkels kan ik de VVV cadeaukaart inwisselen?

Bij meer dan 25.000 acceptatiepunten in Nederland, in alle hoofdcategorieën: retail, horeca, beleving en cultuur.

Past de VVV-kaart in de WKR?

Ja. Het is een multi-store in-kind card; elke onderliggende redemption is bij één merchant, dus de kaart blijft fiscaal in-kind.

Kan ik VVV-kaarten internationaal versturen?

Nee — het acceptatienetwerk is Nederlands. Voor internationale rewards gebruik je een lokale equivalent per land.

Send your first batch this week

Free account, no setup, one invoice for the whole batch.