Brand · for business

LEGO gift cards for business

The family-friendly recognition pick. Closed-loop across LEGO Stores and lego.com.

Closed-loopFamily & toysLast verified: 24 June 2026

About the card

LEGO Gift Cards apply across LEGO certified retail stores and lego.com in the recipient's country. They land especially well for milestone moments tied to family — new-baby gifts, work anniversaries with children at home, end-of-year family programs.

As a single-brand closed-loop card, LEGO qualifies as Sachbezug in Germany (within €50/month), fits the Dutch WKR vrije ruimte, and sits inside the £50 UK trivial benefits rule.

We deliver LEGO Gift Cards routed to the recipient's local market and bill the issuing company on a single consolidated invoice.

Where teams use it

  • New-baby congratulations for employees
  • End-of-year family-oriented gifting
  • Long-service awards (5, 10, 15 years)
  • Sinterklaas and Christmas employee programs
  • Client gifts where the recipient has children

Tax compliance by market

How this card sits inside each country's framework. General information, not tax advice — confirm with your accountant for material program volumes.

Germany
Compliant
Sachbezug · § 8 EStG · €50 / month

Closed-loop — Sachbezug-compliant within €50/month under § 8 EStG.

Netherlands
Compliant
WKR vrije ruimte + kleine geschenkenregeling

Past in WKR vrije ruimte; populair voor Sinterklaas- en eindejaarsprogramma's.

France
Partial
URSSAF chèque cadeau · €200 per event

Not pre-listed by URSSAF; eligible via CSE for events tied to family or birthday.

United Kingdom
Compliant
Trivial benefits · £50 per gift

Fits trivial benefits within £50 per gift.

United States
Taxable
Cash-equivalent fringe benefit · W-2

Cash-equivalent per IRS — report on W-2.

General information about gift card tax frameworks. Not tax advice; confirm with your accountant for material program volumes.

How to order in bulk

On gift.cards you only pay the face value — there are no platform or setup fees.

  • Free self-serve account, no setup or platform fee — you only pay the face value
  • Send individual cards, bulk CSV batches, or trigger sends via REST API
  • One consolidated invoice per program; per-program reporting for finance
  • Whitelabel redemption page on your own brand

Frequently asked questions

Where can a LEGO gift card be redeemed?

In LEGO certified retail stores and on lego.com, within the recipient's country.

Is LEGO a good fit for end-of-year employee gifts?

Yes, particularly in programs that include employees with families — the card lands as a usable gift the household actually wants.

Are LEGO gift cards country-specific?

Yes. We deliver the right national LEGO card per recipient market.

Send your first batch this week

Free account, no setup, one invoice for the whole batch.