Brand · for business

H&M gift cards for business

Globally recognised fashion brand, closed-loop in every market.

Closed-loopFashionLast verified: 20 June 2026

About the card

H&M is a global high-street fashion brand with stores and e-commerce in 70+ countries. The gift card is closed-loop and redeemable in stores and on hm.com.

Closed-loop status means the H&M card fits in-kind tax frameworks across the EU and UK, and is a popular component of multi-store choice cards thanks to its broad recipient appeal.

Where teams use it

  • Employee birthdays and work anniversaries
  • Spot bonuses and peer-to-peer recognition
  • Client thank-you and relationship moments
  • Research, panel and survey incentives
  • Sales SPIFFs and channel-partner rewards

Tax compliance by market

How this card sits inside each country's framework. General information, not tax advice — confirm with your accountant for material program volumes.

Germany
Compliant
Sachbezug · § 8 EStG · €50 / month

Closed-loop, qualifies as Sachbezug within €50/month under § 8 EStG.

Netherlands
Compliant
WKR vrije ruimte + kleine geschenkenregeling

Fits WKR vrije ruimte.

France
Compliant
URSSAF chèque cadeau · €200 per event

Eligible as chèque cadeau via CSE for recognised URSSAF events.

United Kingdom
Compliant
Trivial benefits · £50 per gift

Fits trivial benefits within £50 per gift.

United States
Taxable
Cash-equivalent fringe benefit · W-2

Cash-equivalent fringe benefit, report on W-2 regardless of amount.

General information about gift card tax frameworks. Not tax advice; confirm with your accountant for material program volumes.

How to order in bulk

On gift.cards you only pay the face value — there are no platform or setup fees.

  • Free self-serve account, no setup or platform fee — you only pay the face value
  • Send individual cards, bulk CSV batches, or trigger sends via REST API
  • One consolidated invoice per program; per-program reporting for finance
  • Whitelabel redemption page on your own brand

Frequently asked questions

Is H&M closed-loop?

Yes — balances are only redeemable inside H&M stores and on hm.com in the country of issue.

Can H&M be included in a choice card?

Yes, H&M is a popular brand inside European multi-store choice cards.

Does the card work across H&M brands (Arket, COS, etc.)?

Standard H&M gift cards apply to H&M; sibling brands often have separate gift cards. Check at issue time.

Send your first batch this week

Free account, no setup, one invoice for the whole batch.