Brand · for business

Apple gift cards for business

The premium digital wallet for engineering and design teams. Closed-loop across the App Store, iCloud and Apple Store.

Closed-loopElectronicsLast verified: 24 June 2026

About the card

Apple Gift Cards are a single SKU per market that recipients can apply to Apple Music, iCloud+, the App Store, hardware in the Apple Store, AppleCare, and accessories. For engineering, product and design teams the card lands as a usable tool — software, storage, peripherals — not a generic reward.

Because every onward purchase happens inside Apple's own marketplace, the card stays closed-loop and qualifies as an in-kind benefit under Sachbezug in Germany (within the €50/month limit) and under the Dutch WKR vrije ruimte.

On gift.cards, Apple Gift Cards are sourced per recipient country so the balance lands in the correct regional store and currency — no manual market switching.

Where teams use it

  • Engineering, design and product team perks (App Store, iCloud, accessories)
  • Onboarding gifts for new hires in tech roles
  • Recognition for hackathon winners and ship-it bonuses
  • Conference speaker thank-yous and developer relations gifts
  • Birthday and work anniversary rewards in tech-heavy orgs

Tax compliance by market

How this card sits inside each country's framework. General information, not tax advice — confirm with your accountant for material program volumes.

Germany
Compliant
Sachbezug · § 8 EStG · €50 / month

Closed-loop Apple ecosystem, qualifies as Sachbezug within €50/month under § 8 EStG.

Netherlands
Compliant
WKR vrije ruimte + kleine geschenkenregeling

Fits WKR vrije ruimte; recipient pays no tax up to the freeruimte budget.

France
Partial
URSSAF chèque cadeau · €200 per event

Not on the URSSAF chèque-cadeau pre-approved list; treat as a taxable benefit unless via a CSE for a recognised event.

United Kingdom
Compliant
Trivial benefits · £50 per gift

Fits the £50 trivial benefits rule when given outside a contractual obligation.

United States
Taxable
Cash-equivalent fringe benefit · W-2

Cash-equivalent fringe benefit per IRS guidance — report on W-2 regardless of amount.

General information about gift card tax frameworks. Not tax advice; confirm with your accountant for material program volumes.

How to order in bulk

On gift.cards you only pay the face value — there are no platform or setup fees.

  • Free self-serve account, no setup or platform fee — you only pay the face value
  • Send individual cards, bulk CSV batches, or trigger sends via REST API
  • One consolidated invoice per program; per-program reporting for finance
  • Whitelabel redemption page on your own brand

Frequently asked questions

Can an Apple Gift Card be used for hardware?

Yes. A single Apple Gift Card SKU covers App Store purchases, subscriptions like iCloud+, AppleCare and physical hardware in the Apple Store, in the recipient's market.

Does the card work across Apple regions?

No — Apple Gift Cards are regional. We deliver the correct local card (Apple.com/de, /nl, /fr, /uk, /us) based on the recipient's country.

Is Apple Sachbezug-compliant in Germany?

Yes. The card is closed-loop inside the Apple ecosystem, so within the €50/month Sachbezug limit it stays tax-free under § 8 EStG.

Send your first batch this week

Free account, no setup, one invoice for the whole batch.